gift330 Brand Design Project

New Life Psychiatric Rehabilitation Association (NLPRA) embarked on gift330, a collaborative project that sought to transform art pieces by People in Recovery (PIR) from mental illnesses into lifestyle products.

New Life Psychiatric Rehabilitation Association (NLPRA) embarked on gift330, a collaborative project that sought to transform art pieces by People in Recovery (PIR) from mental illnesses into lifestyle products.

New Life Psychiatric Rehabilitation Association (NLPRA) embarked on gift330, a collaborative project that sought to transform art pieces by People in Recovery (PIR) from mental illnesses into lifestyle products.

About the project

The project has multiple meanings. 'gift' means 'present' and 'talent' in English. Thus, gift330 is not just a project to make physical objects for gifting; it also represents the unique talents of every PIR responsible for making these presents. “Present” is more than just an object. It also symbolises “this moment in time’', gift330's vision is to represent and celebrate a key milestone on every PIR artist’s recovery journey. The creative process is integrated into their healing. Creativity increases their confidence, develops positivity, and provides joy for artists. By turning their artworks into exquisite and meaningful gifts, gift330 also hopes the public could appreciate and understand the inner world of PIRs and help them to better integrate into society. Through these products, the general public could enjoy the moment of being as they use them.

The project has multiple meanings. 'gift' means 'present' and 'talent' in English. Thus, gift330 is not just a project to make physical objects for gifting; it also represents the unique talents of every PIR responsible for making these presents. “Present” is more than just an object. It also symbolises “this moment in time’', gift330's vision is to represent and celebrate a key milestone on every PIR artist’s recovery journey. The creative process is integrated into their healing. Creativity increases their confidence, develops positivity, and provides joy for artists. By turning their artworks into exquisite and meaningful gifts, gift330 also hopes the public could appreciate and understand the inner world of PIRs and help them to better integrate into society. Through these products, the general public could enjoy the moment of being as they use them.

The project has multiple meanings. 'gift' means 'present' and 'talent' in English. Thus, gift330 is not just a project to make physical objects for gifting; it also represents the unique talents of every PIR responsible for making these presents. “Present” is more than just an object. It also symbolises “this moment in time’', gift330's vision is to represent and celebrate a key milestone on every PIR artist’s recovery journey. The creative process is integrated into their healing. Creativity increases their confidence, develops positivity, and provides joy for artists. By turning their artworks into exquisite and meaningful gifts, gift330 also hopes the public could appreciate and understand the inner world of PIRs and help them to better integrate into society. Through these products, the general public could enjoy the moment of being as they use them.

Date:

Sep 11, 2021

Client:

New Life Psychiatric Rehabilitation Association

Services:

Brand Design

Design Studio

One Bite Design Studio Ltd.



Target Audience

  • The public who seek holistic wellness

  • Corporate clients who support People in Recovery

  • People in Recovery

Things I did

I led the design project, which I focused on:

  • Design Research

  • Branding Strategies Development

  • Product, packaging

  • Display stand design

  • Product Shoot Art Direction

  • Product Experience Design

  • Website UX/UI Design

Achievement

  • Art pieces of more than 20 People in Recovery (Mental Health) were transferred to lifestyle products


Award

DFA Design for Asia Award 2023 - Merit Award





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